HomeReadDiscourse deskFounder publishes five litmus tests for brain-training marketing claims
Discourse·Jul 21, 2026

Founder publishes five litmus tests for brain-training marketing claims

Discourse · dev.to · stat: 5 tests Developer Conner Lambden published five litmus tests for evaluating claims about raising intelligence. The framework questions the specific metric, control groups,…

Discourse · dev.to · stat: 5 tests

Developer Conner Lambden published five litmus tests for evaluating claims about raising intelligence. The framework questions the specific metric, control groups, evidence of far transfer, sample population, and outcome measurement. Lambden contrasts this with his own tool, IntelligenceMax, a 'live reasoning gym' designed for deliberate practice.

Category critique as a founder-led marketing channel. Founders can enter crowded markets by publishing a rigorous critique of incumbent claims, establishing credibility before the sale.

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  1. https://dev.to/connerlambden/five-litmus-tests-for-this-will-raise-your-intelligence-claims-7g

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