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Discourse·Oct 27, 2026

Jakob Greenfeld finds 50% of r/sales cold email posts come from sellers

Discourse · Hacker News · stat: 50% Jakob Greenfeld published analysis tracking Reddit's r/sales community throughout 2026, uncovering systemic astroturfing in outreach discussions. The findings show…

Discourse · Hacker News · stat: 50%

Jakob Greenfeld published analysis tracking Reddit's r/sales community throughout 2026, uncovering systemic astroturfing in outreach discussions. The findings show half of all cold email posts originated from founders and agency owners selling email tools or lead databases, according to data from sales.co.

Community tactics decay fast once agency founders standardize the playbook Founders sourcing growth tactics from Reddit must discount cold email advice as vendor astroturfing dominates major subreddits.

Source

Sources · how we verified
  1. https://sales.co/research/cold-email-gold-rush ↗

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