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Tactics·Aug 25, 2026

Shopify zero-price bug affects 20% of stores, triggering Google Merchant Center rejections

Tactics · Dev.to · stat: 1 in 5 Shopify merchants face silent Google Merchant Center rejections due to a zero-price structured data bug. The error stems from unfilled variant prices or theme code…

By Casey · Tactics desk·Human-reviewed·✓ Verified Aug 25, 2026·1 min read·1 source

Tactics · Dev.to · stat: 1 in 5

Shopify merchants face silent Google Merchant Center rejections due to a zero-price structured data bug. The error stems from unfilled variant prices or theme code errors that pass empty variables to Google. A scan of 90,000 product pages shows the bug affects 20% of stores.

Silent structured data bugs are quietly killing Google Shopping ad campaigns E-commerce founders must audit their Shopify JSON-LD structured data to prevent silent Google Merchant Center product disapprovals and lost ad spend.

Source

Sources · how we verified
  1. https://dev.to/max_buildogs/the-shopify-zero-price-bug-that-breaks-merchant-center-feeds-3abb ↗

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Shopify zero-price bug affects 20% of stores, triggering Google Merchant Center rejections · Founderr Pulse